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American Journal of Evaluation
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1098214007313228v1
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Article

Response Rates for Mixed-Mode Surveys Using Mail and E-mail/Web

Patrick D. Converse*, Edward W. Wolfe, Xiaoting Huang, and Frederick L. Oswald

* To whom correspondence should be addressed. E-mail: pconvers{at}fit.edu.


  Abstract
Abstract: This study examines response rates for mixed-mode survey implementation involving mail and e-mail/Web components. Using Dillman’s Tailored Design Method, 1,500 participants were sent a survey either (a) via mail with a follow-up contact via e-mail that directed them to a Web-based questionnaire or (b) via e-mail that directed them to a Web-based questionnaire with a follow-up contact via mail. Results indicate that these mixed-mode procedures produce moderately high response rates. However, the mail survey tended to be more effective than the e-mail/Web survey, when serving either as the initial contact or as the follow-up contact. These results suggest that survey implementation involving mail followed by e-mail/Web, or even mail-only approaches, may result in larger samples than implementation involving e-mail/Web followed by mail.

First published on January 8, 2008, doi:10.1177/1098214007313228

American Journal of Evaluation 2008;29:99.

A more recent version of this article appeared on March 1, 2008

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 Eval RevHome page
C. Greenlaw and S. Brown-Welty
A Comparison of Web-Based and Paper-Based Survey Methods: Testing Assumptions of Survey Mode and Response Cost
Eval Rev, October 1, 2009; 33(5): 464 - 480.
[Abstract] [PDF]