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American Journal of Evaluation
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Evaluating Intangible Outcomes

Using Multiattribute Utility Analysis to Compare the Benefits and Costs of Social Programs

Tehout Selameab

Hennepin County, Minnesota

Stuart S. Yeh

University of Minnesota, yehxx008{at}umn.edu

Increasingly, program managers are required to evaluate programs with multiple outcomes against costs. This is difficult when program outcomes are not easily translated into a common metric. This article compares cost benefit analysis with Multiple Attribute Utility Technology and discusses the application of judgment in both analytical techniques. Multiple Attribute Utility Technology is illustrated with a case example to demonstrate how it may be applied to evaluate the cost-effectiveness of programs with multiple intangible outcomes.

Key Words: cost-effectiveness • cost-benefit • benefit cost • program evaluation • shadow pricing

American Journal of Evaluation, Vol. 29, No. 3, 301-316 (2008)
DOI: 10.1177/1098214008319170
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